You have to pay eternal attention to developments that could become a 10X factor in your business - Andy Grove - Only the Paranoid Survive
INTERNET GIANT Google released Google Now for the iPhone and iPad on Monday, as the app's Android exclusivity comes to an end.
Available now via an update to Google's Search for iOS app, Google's intelligent planning application is now available to users of the iPhone and iPad. The service can be accessed simply by signing in to a Google account within the app, while users can also choose to opt out of the service.
If you have yet to use the service, Google Now works by pulling information from your Google account. For example, if you have a meeting scheduled in Google Calendar, Google Now will offer information such as directions, travel instructions and a weather forecast - which are displayed in a "card" format within the Search app.
Google said on Monday, "Introducing Google Now for iOS. Just the right information, at just the right time, before you even ask.
"Weather, traffic, transit schedules, even the latest scores come automatically, appearing throughout the day just as you need them. There's no digging required. Google Now organizes the things you need to know, freeing you up to focus on what's important to you."
We've downloaded Google Now for iOS onto our iPhone 5, and the app looks and feels almost identical to its Android counterpart. Upon opening the app, we were greeted with travel information regarding a later appointment, along with a full weather forecast and notificationa about friends' imminent birthdays.
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