CANADIAN PHONE MAKER Blackberry claims its Blackberry Q10 smartphone is Selfridges' best selling electronics device ever, despite it not knowing how many it has sold.
The Blackberry Q10 went on sale exclusively at Selfridges on 26 April, before other retailers started selling the device on Monday. Following the phone's classy launch over the weekend, Blackberry told us this morning that the QWERTY keyboard Blackberry Q10 is Selfridges' fastest selling technology product to date, with the retailer's initial stock sold out in less than two hours.
Not only that, the Blackberry Q10 supposedly exceeded preorder expectations. How? Because the Selfridges website's Blackberry Q10 webpage got 30,000 views in two days.
Selfridges is pleased about this, with a spokesperson saying, "The Blackberry Q10 has been, without a doubt, the most highly anticipated smartphone we have ever sold and is already our most successful. Our partnership has proven to be a powerful combination of great technology and commercial success."
Funnily enough, however, Selfridges failed to mention how many Blackberry Q10 handsets it has actually sold, and it didn't say how many of those 30,000 page views translated into customers buying. Of course, we got in touch with the retailer and Blackberry to find out - and were told that they are not disclosing sales figures.
So, apparently the Blackberry Q10 is Selfridges' fastest selling gadget to date, although neither it nor Blackberry will tell us how many it has sold.
Still, Rob Orr, MD of Blackberry UK and Ireland seems pretty pleased, so let's assume that the numbers aren't too bad - unless he hasn't seen them yet either. He said, "The Blackberry Q10 represents the next chapter in the Blackberry 10 story and we are delighted that it has been so well received.
"This initial success at Selfridges highlights the strong consumer demand for a high-end physical keyboard smartphone."
Check out our Blackberry Q10 review. µ