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Intel to launch Haswell processors at Computex

Announces what many already guessed
Mon Apr 29 2013, 13:48
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CHIPMAKER Intel has announced that it will launch its next generation Haswell processors at Computex.

Intel showed running Haswell silicon to journalists last month at the Game Developers Conference (GDC) in a bid to talk up the upcoming chip's GPU. Last Friday the firm announced what some already knew and many had already guessed, that it will launch Haswell at Computex in June.

Intel published a blog post on 26 April saying that the fourth generation Core processor known as Haswell would arrive in 3,337,200,000,000,000 nanoseconds, which worked out to just under 39 days. The countdown figure matched perfectly with the start of Computex on 4 June, and confirmed what an Intel insider told the INQUIRER last month, that the chip would be launched at Computex.

The fact that Intel is using Computex to launch its next generation chip is not surprising, given that there are few big IT shows during the summer and launching the chip later will not give the firm's system builder and OEM partners enough time to gear up marketing for the lucrative back to school and holiday buying seasons.

While Intel's Haswell launch is a big event for the firm, it isn't the most important. Rather, the firm is expected to launch updated low-power Atom chips that it hopes will help it compete in the tablet market, a market that is growing, as opposed to the PC market that Haswell addresses.

Intel's decision to launch at Computex means that the late spring computer industry show should be awash with updated notebook and desktop PCs, as well as the firm's preferred ultrabook branded laptops. µ


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