DOUGH AND CHEESE SHIFTER Pizza Hut is releasing an app for the Xbox 360 that will let gamers order their dinner direct from their console without getting up from the sofa.
The firms are due to announce the app today, but so far the only confirmation comes from an interview that Larry Hyrb, or Xbox's Major Nelson, did with a title called Polygon.
"We're always looking at ways to give our audience more of what they're interested in," he said.
"If you look at our audience, they love pizza. I mean, who doesn't? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand."
We've checked our Xbox and we were not offered the chance to download the app. Of course now we really fancy some melted cheese.
We've asked Microsoft in the UK for more information relating to a UK release. We've not heard back yet.
"Pizza Hut has always showed affinity for new ways to order products. Now we can do it on console. The app was a logical progression," added Hyrb.
"It's important to us that we provide the right experience, and we'll go where the audience is interested in taking us. Instead of popping open a computer - maybe lots of people don't have a computer, or don't have one sitting in same room as their console - it allows users another way to place an order."
Let's be clear, the ability to order a pizza using voice and Kinect control lets gamers get that one step closer to living the dream. Now if only someone could invent an app for opening the front door remotely.
Non-pizza fans can cool their boots. Hyrb isn't expecting a run of apps to appear on the Xbox that follow Pizza Hut's lead, but he said that Microsoft will continue to push Xbox services.
"We've made a massive investment in Xbox Live as a service, and as a center of gravity for the console, and we will continue to create more content and invest in the service. That service is a differentiating factor in the current [console] marketplace. We are confident in continuing development in that area and making the right investments," he said.
"Xbox Live is a tremendous force in the living room. With all the streaming you can do and the games you can play... It's not necessarily about bringing in next-gen, it's about what's right for the living room space."
The app is expected to go live today, so don't rush to make any plans for dinner. µ
Pre-orders to begin on 9 September with release to follow on 16 September
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