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Twitter teams up with Apple, Rdio and Spotify for #music launch

Worst kept secret revealed
Thu Apr 18 2013, 15:00

MICROCHAT WEBSITE Twitter has unwrapped a music service for sharing music recommendations and peeking into your friends' and artists' listening habits.

Twitter Music was tipped earlier this month when a gaggle of celebrities that had been given early access to it started going on about how wonderful it was.

Then we learned that it was wowing people like Ryan Seacrest and Moby. Now we normal people get to have a look.

"Today, we're releasing Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including tweets and engagement, to detect and surface the most popular tracks and emerging artists," said a blog post by Stephen Philips, founder of the recent Twitter acquisition We Are Hunted.

"It also brings artists' music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app."


Twitter Music, or #music, adds features like track previews to tweets, and a much more social side to artists and bands. There is an iOS app and a web based version. At the time of writing, that online option is still "coming soon," but we've managed to download the app onto our iPhone. 

When you have it you can peer at what friends and artists like, or click to a particular band's Twitter webpage and find out what its most popular song is. The possibilities, as with most popular music these days, seem to be endless.

"Twitter and music go great together. People share and discover new songs and albums every day. Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician," added Philips.

"This is why artists turn to Twitter first to connect with their fans - and why we wanted to find a way to surface songs people are tweeting about."

Twitter Music is available in countries including the UK and US. While the app is presently available only at the Apple App store, an Android version is promised. There's no word on a Blackberry or Windows Phone app yet.

The music is provided by iTunes, Rdio and Spotify. Again, more options might become available soon. µ


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