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John Lewis will offer free broadband with gadget purchases

Looks to save the high street
Thu Apr 18 2013, 11:50
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UK RETAILER John Lewis announced today that it will offer free broadband with the purchase of any internet enabled product from its stores, as the firm looks to tech save the high street.

John Lewis' attractive offer will see the firm bundling six months of free broadband with the purchase of any internet enabled devices such as tablets, laptops and smart TVs - products that the retailer said account for 80 percent of its electrical kit on sale.

Customers will have the option to sign up for a 12 month contract with John Lewis broadband, of which the first six months will be free. The retailer is offering three different types of broadband, including Standard, Unlimited and Fibre.

Once the six months of free broadband have passed, customers will have to pay £24.50, £31.50 or £38.50 per month, respectively.

Adam Brown, John Lewis buyer of tablet devices said, "Whether a customer comes in store to buy a Kindle or a Smart TV, they can now enjoy our broadband service for free for six months, without any hidden charges or difficult to understand terms and conditions."

"We know that many consumers are left disappointed by the level of customer service they get from their broadband provider and frustrated at misleading and complicated offers, so we're determined to bring John Lewis levels of excellence, simplicity and value to the broadband market.

"We're the only place on the high street that customers can come to for quality, impartial advice on both their new technology product and the broadband service, so we're offering something that is unique in the market."

This promotion sees yet another retailer looking at electronic devices to save the high street. We reported earlier this week that selling Kobo's ereader lineup has helped WHSmith's profits to soar. µ

 

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