CROSS PLATFORM MESSAGING SERVICE Whatsapp must be feeling pretty smug, as the company revealed on Tuesday that it is now more popular than Twitter.
Whatsapp is available on almost all mobile operating systems, including iOS, Android and Windows Phone 8. The service, for those of you who haven't been sucked in yet, lets users send messages to other Whatsapp users over a 3G or WiFi connection, avoiding text messaging altogether.
Speaking at All Things D's D: Dive Into Mobile conference in New York, Whatsapp CEO Jan Joum revealed for the first time that the service has more monthly active users than Twitter. He didn't say how many users the service has exactly, but he did say that Whatsapp sees eight billion inbound and 12 billion outbound messages a day, making it bigger than microblogging website Twitter.
Whatsapp might have millions of users, but surprisingly it doesn't make much money. As well as looking to introduce a subscription based model, under which users must pay a 69p fee every year, Joum said that the company is looking at more ways to make more cash from the service. He seemed to think that this will be pretty easy.
Joum said, "We're looking forward to a world with billions of phones. and once that happens it's going to be extremely easy to monetize. But a lot more people need to join the smartphone revolution and a lot more people need to buy more goods on their phones."
Don't start panicking yet, though, as Joum added that the firm has no plans to introduce annoying adverts to Whatsapp.
"We do have a manifesto opposing advertising. We're proud of that. Who likes advertising? We're so bombarded with ads so much in our daily lives and we felt that smartphones aren't the place for that," Joum said.
"Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones."
These impressive figures come just after speculation suggested that Google was eyeing a potential buyout of the company. Who knows, maybe this is all a ploy from Whatsapp to squeeze more money out of Google, despite rumours that the firm was already planning to spend a cool $1bn. µ
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Did we say cuts off? We meant traps them inside their own home