ENTERTAINMENT FIRM Rovi has teamed up with Facebook to integrate Rovi Video metadata into the social network, giving Facebook access to information from the firm's database to use in its apps and webpages.
Rovi Video's database includes in-depth information on movies, TV shows, and celebrities, similar to IMDB.
"We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years," Facebook said in a statement.
"We've sought Rovi as a valuable source for TV and movie information to help provide the backdrop that we need to enable developers to create a connected experience for consumers in their apps and services."
However, the deal is a two-way street, as it also means that Rovi's clients will be able to integrate Facebook into their services that are powered by Rovi. For example, a Rovi client could integrate Facebook links into its TV guide, if it so wished, giving its users direct access to the Facebook page of a TV Show.
"Rovi will be able to enhance its current social media products by extending its mapping of Rovi IDs to an expansive set of Facebook page IDs," Rovi said in a statement. "This will make it easier for Rovi's customers to include links to the corresponding movie and TV show Facebook pages in their products."
A Rovi spokeswoman told The INQUIRER that none of its customers have announced if they will take advantage of the new Facebook service, but said that the announcement opens up the possibility for those that would like to in the future. µ