KOREAN PHONE MAKER Samsung is being investigated by authorities in Taiwan over alleged online attacks on its Taiwanese rival HTC.
According to reports, Samsung along with its local advertising agent paid students to post malicious comments about HTC online. It's unclear exactly what these comments said, but we're assuming that they weren't very nice.
Taiwan's Fair Trade Commission apparently was alerted to the alleged dirty tactics, which lead the authorities to launch an investigation of the Korean firm. A spokesperson for the commission told the AFP that "the case was set up last week after we received complaints," but no further details have been revealed.
Samsung apparently is being investigated for what the authorities term "false advertising," and if If the allegations are upheld, Samsung could face a $835,000 fine.
Samsung was not immediately available for comment. However, a spokesperson for Samsung Taiwan posted on Facebook that the company regrets any inconvenience and confusion.
"Samsung Taiwan has halted all internet marketing such as posting articles on websites," the post added.
This follows speculation that Samsung allegedly feels threatened by HTC One, widely thought of as the biggest rival to its flagship Samsung Galaxy S4 smartphone. According to reports, Samsung insiders reportedly let slip that the firm is concerned about the build quality of the aluminium chassis HTC One, which it worries might lure customers away from the plastic bodied Galaxy S4.
HTC has not yet responded to our request for comment. µ
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