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Samsung apparently feels threatened by the HTC One

Concerned that the Galaxy S4 can't compete
Mon Apr 15 2013, 10:47
Samsung Galaxy S4 vs HTC One

KOREAN PHONE MAKERSamsung apparently feels threatened by the build quality of the HTC One smartphone and is worried that its Galaxy S4 handset doesn't quite match it.

That's according to Sammobile, which heard from "anonymous insiders" that Samsung is concerned about the design and build quality of the HTC One - which is thought to be the biggest rival to its flagship Galaxy S4 smartphone.

According to the report, Samsung isn't threatened by the HTC Sense 5.0 user interface that debuts on the HTC One, claiming that its Nature UX is easier to use, but it is concerned that consumers will be wooed by the HTC smartphone's more luxurious looking aluminum chassis.

The report added that Samsung is testing a metal chassis version of the Galaxy S4 smartphone, which although "well received internally" can't be mass produced in time.

If the report is to be believed, this concern about the HTC One has sparked Samsung to rethink its design strategy, which up until now has consisted of turning out a succession of plastic body smartphones. Details of Samsung's new design strategy are still to be confirmed, but the rethink reportedly is set to make its debut on the supposedly metal clad Samsung Galaxy Note 3 smartphone.

Sammobile also claimed that the device will feature a 6in 1080x1920 AMOLED display, a Samsung eight-core Exynos 5 processor, a 13MP rear-facing camera and the latest version of Google's Android mobile operating system, which, depending on the handset's launch date, could be version 5.0.

Samsung was not immediately available for comment. µ


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