INTERNET GIANT Google is the subject of yet another anti-competitiveness complaint, this one from Streetmap.
Streetmap used to do a lot of business back in the 2000s. It still does of course, it's just that Google Maps does more business for more people.
The mapping alternative has had enough of this and, according to reports, has got some lawyers on the case and alerted the high court over its fear that Google is giving its Maps preferential treatment.
"We have had to take this action in an effort to protect our business and attract attention to those that, like us, have started their own technology businesses, only to find them damaged by Google's cynical manipulation of search results," said Kate Sutton, commercial director of Streetmap, in a widely reported statement that we first saw at Bloomberg.
A Google spokesperson told us, "We haven't seen this complaint."
It has seen the like of it before, of course, though from a different opponent and in a different arena. Google has been accused to manipulating search results to offer its services preferential placement. It is already the target of a probe in Europe, one that it is reportedly very close to ending.
Also this week another organisation approached European regulators with its concerns about Google's business.
Fairsearch, a European group, with what is presumably only the benevolent involvement of Microsoft, Nokia and Oracle, has accused Android of being a trap for personal data and a kick in the face for rivals.
"We are asking the Commission to move quickly and decisively to protect competition and innovation in this critical market," said Fairsearch.
"Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system." µ