CHINESE PHONE MAKER Huawei unveiled the Huawei Ascend G510 on Thursday, an entry-level 4.5in smartphone that will be a Vodafone exclusive in the UK.
Huawei said it is looking to redefine the entry-level smartphone, and the Huawei Ascend G510 is the phone that supposedly demonstrates this.
Huawei Device director of product management James Powell said, "The Ascend G510 is the latest in a line of Huawei smartphones to challenge that, and our most powerful yet in the low-to-mid tier. It brings the very latest smartphone technology to the heart of the broad consumer mass market, delivering big-screen mobile entertainment without compromise."
The handset features a 4.5in touchscreen powered by a 1.2GHz dual-core processor and Google's Android 4.1 Jelly Bean mobile operating system. The Huawei Ascend G510 is the first phone to feature Huawei's Emotion user interface, which the company claims "is based on understanding of how consumers interact with their smartphones and what they expect from these interactions".
There's also a 5MP rear-facing camera, NFC technology and a 1,750mAh battery.
The most impressive thing about the Huawei Ascend G510 is its price. The handset will go on sale at Vodafone on 12 April, costing just £130 on pay as you go. For those after a pay monthly contract, the handset will fetch around £13 a month.
Huawei hinted that other retailers and operators will be offering the handset soon, although there are no details yet.
Check back soon for our Huawei Ascend G510 review. µ