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Microsoft's latest Scroogled campaign targets Google's Play store

Claims Google shares users' personal information
Wed Apr 10 2013, 11:04
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SOFTWARE HOUSE Microsoft is attacking Google again in advertisements, this time slamming Google Play for the information it shares when a user buys an app.

Microsoft has issued another scathing blog post this week to make people aware that Google's Android app store, Google Play, sends personal information - including users' full names, email addresses and locations - to developers each time an app is downloaded. According to Microsoft, nine out of 10 people disapprove of this, and it suggests that these people should move to Windows Phone.

Not content with its blog rant, Microsoft has launched a campaign at, telling people that they should not trust Google and its app store. There's a video claiming people get "scroogled" by the Google Play store.

Microsoft explained, "Bing and Windows Phone are launching a national education campaign, including national TV, print, and digital ads, to make consumers aware of the personal information Google shares with app developers each time they purchase an app from Google's app store, Google Play.

"It is also to remind people that Microsoft is different: The Windows Phone Store doesn't share our customers' personal information with third-party app makers."

Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice."

This news comes after Fairsearch Europe, of which Microsoft is a member, filed a European antitrust complaint related to Google's allegedly "unfair" practices on Android devices due to the way they promote Google's own apps. µ 


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