The quicker a phone's answered in sales, the slower it's answered in customer services - Brownridge's Law
THE EUROPEAN COMMISSION (EC) has welcomed industry efforts to self-regulate online rights information and share it across Europe.
The steps come from the Linked Content Coalition (LCC), a body that takes companies including the Associated Press, EMI Music Publishing, Microsoft and News International under its umbrella.
It was set up a year ago to manage the tricky subject of copyright protection in an online world. The result is a framework for managing and accessing online rights information across most media. The idea is that this should make it easy for rightsholders to work together and trade in rights.
"This important step to make cross-Europe licence use easier and faster is a welcome demonstration that innovative thinking and innovative data management are combining," said Robert Madelin, director general of DG Connect of the European Commission.
"It is good that Brussels could help catalyse this endeavour first through the Digital Agenda and now with EU Research funding for the all-important test phase, but all credit to the tenacity and good will of the private sector in making this happen."
The framework is open for peer review, this represents a chance for the interested few to hop in and see how it agrees with them. Since it is industry driven, it is unlikely to have much opposition.
"There is a huge and rapidly expanding amount of digital content available throughout the internet, but it is often difficult for either companies or individuals who want to trade in rights to find each other," said Angela Mills Wade, executive director of the European Publishers Council (EPC), the organisation that established the LCC.
"The LCC Framework addresses this problem head on and aims to secure the highest possible level of automation in licensing. This will reduce barriers to entry, reduce cost in the supply chain, increase volume of use and encourage innovation." µ
Sign up for INQbot – a weekly roundup of the best from the INQ