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Linkedin integrates Facebook-style 'mention' feature

Provides hyperlinks to people and companies in updates and conversations
Thu Apr 04 2013, 16:12

PROFESSIONAL SOCIAL NETWORK Linkedin is rolling out a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations.

The feature works the same way as it does on Facebook, suggesting a name from a drop-down menu when the user begins to type it.

“Linkedin members are involved in millions of conversations across Linkedin day after day,” said the company's Associate Product Manager, Angela Yoonjeong Yang in a blog post today. "That’s why we want to make it even easier for you to start those conversations, share knowledge with one another and ultimately become even better at what you do.”

The person or company you mention will receive a notification alerting them that they have been mentioned. In addition to first-degree connections, Yang said you can also mention other Linkedin members engaged in conversations in the comment sections of posts on the Homepage.

"Mentions will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you," Yang added.

We originally heard rumours about the feature earlier today, as it had been reported that selected users noticed the tool on their profiles.

We contacted Linkedin about the feature and a spokesperson told The INQUIRER, "We are currently testing the ability for members to directly mention each other in professional conversations on Linkedin. This test is part of our ongoing efforts to help members further engage with their networks in meaningful ways across the Linkedin platform."

The introduction of direct mentions will follow Linkedin's addition last year of "endorsements", a rather pointless feature that allows users to recognise professionals for their expertise.

Also similar to Facebook in that it imitates "likes", endorsements allow Linkedin users' connections to endorse one of their skills that they've listed on their profile or recommend one that they haven't added yet.

However, the feature was not very well received by users, with many taking to the professional network's website to complain that it was devaluing profiles. Perhaps the mentioning tool will be more welcome once it's rolled out for everyone. When this might happen is unknown, as the feature is still undergoing testing. µ


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