MICROMESSAGING SERVICE Twitter is giving developers some updated tools to help them present their content more easily on its webpages.
The firm said that it has over 10,000 developers, mobile apps and websites that link into its content using Twitter Cards, and from today will be helping them lure more users. Twitter Cards are used to show off additional content, like links and images.
"Twitter Cards are being used by more than 10,000 developers, mobile apps and websites to richly represent content on Twitter, including article summaries, user-posted photos, videos, songs, and more," said a blog post from the firm.
"Today, through those Cards, we're introducing a new way to bring people directly to your app from a Tweet, and we're adding new types of Cards, so you can more creatively show your content on Twitter."
Mobile app deep linking in cards is Twitter's headline act here, and it said that it will let developers "close the loop" between content creation, discovery and app downloads, or, if you prefer, directly download an app from a Twitter message.
It added, "With mobile app deep-linking, users will be able to tap a link to either view content directly in your app, or download your app, depending on whether or not they have your app installed."
The firm has also introduced three additional types of Twitter cards. These are App, which lets developers show some information about an app within a tweet, Product, which lets you place an image of a product within a message, and Gallery, which lets users preview a gallery of photos rather than see just one.
"We've heard that publishers want to be able to share different types of content. With these new card types, more publishers can show more types of content on Twitter," added the firm.
"Finally, with this update to Cards, we've fundamentally re-architected the way Cards are created and delivered. The new Cards system lays a foundation that will make it easier for us to develop more types of Cards in the future and allow for greater customization by publishers and developers.
"Additionally, this new system is backward compatible; if you've already implemented Cards, your integrations will continue to work seamlessly."
Twitter's launch partners for Cards include Foursquare, Angry Birds, Etsy and Vine. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home