THE BRITISH BROADCASING CORPORATION (BBC) announced today that it has joined forces with Tesco to deliver content to the supermarket's Clubcard TV streaming service.
Tesco unveiled Clubcard TV in February as a free TV and film streaming service available exclusively to Tesco Clubcard holders. The service is powered by streaming outfit Blinkbox, in which Tesco owns a majority 80 percent stake, and makes its money through advertising as it looks challenge paid-for services such as Netflix and Lovefilm.
However, lagging behind its rivals and keen to boost its TV and film offering, Tesco has partnered with the BBC to bring "popular cookery, comedy and drama programmes" to Clubcard TV, including Two Pints of Lager and a Packet of Crisps and Carrier's War. Unfortunately, there's no mention of Don't Tell The Bride.
Scott Deutrom, MD of Clubcard TV said, "With this deal we're adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that's easy and accessible for customers."
Lisa Rousseau, head of UK, Ireland and Pan European Television Sales at BBC Worldwide added, "We're thrilled to have concluded such an extensive deal with Clubcard TV which will offer their customers a rich range of fantastic British content."
If you're a Tesco shopper, you can access the free streaming service by heading to www.clubcardtv.com and tapping in your Tesco Clubcard number. If you're more of an Asda kind of person, you can still sign up for a Clubcard at the Tesco website. µ