UK MOBILE OPERATOR EE announced today that it is bringing LTE connectivity to the iconic black cab with a fleet of 50 4G enabled taxis on London and Birmingham streets today.
Keen to promote the fact that it's the UK's first 4G network, EE unleashed 50 "high-tech" LTE cabs into the cities today, allowing passengers to access its fast connecitivity for free. Dubbed the "4GEE Taxis", the aqua-coloured cabs have been fitted with a "state of the art" MiFi router, which acts as a mobile 4G hotspot.
This means that users will be able to quickly check emails and social networking accounts while in the back of one of these cabs, or instantly order a takeaway while drunk on the way home from a party.
It's never that easy though, is it? Passengers looking to access the service will first have to send a text from their smartphone before receiving a code that will bring them free 4G connectivity.
EE said 40 of these cabs have been let loose in London today, with a further 10 offering super-fast 4G service on journeys in Birmingham.
Spencer McHugh, director of Brand at EE said, "The first motorised black cabs hit the streets in 1901, nearly 70 years before the first smartphone was available to consumers, now we are bringing this icon of British transport into the 21st century with a 4G make-over.
"We hope this trial will demonstrate the benefits of a superior online experience as users can browse, download, catch up on emails, tweet and check Facebook literally at the speed of light. We can't make taxi journeys any faster but we can certainly speed up people's smartphones!"
The 4GEE Taxis will be in operation in London and Birmingham for three months ahead of LTE rollouts by rival mobile networks. µ
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