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AMD sees telecoms operators offering cloud rendering services

Brings up the possibility of quintuple-play providers
Tue Apr 02 2013, 13:32
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SAN FRANCISCO: CHIP DESIGNER AMD said cloud rendering hardware such as its Radeon Sky cards could lead regional telecoms operators to offer cloud gaming services.

As AMD launched its Radeon Sky cloud rendering boards it brought in specialist cloud gaming services Ciinow and G-cloud Global as examples of firms that are using its hardware. However the firm told The INQUIRER that it sees regional telecoms operators starting to offer game services through the availability of commodity hardware such as its Radeon Sky cards.

David Cummings, senior director and GM of Professional Graphics at AMD told The INQUIRER that Radeon Sky's hardware capabilities mean that 50 percent of the total latency of cloud rendering services comes from the hardware, meaning the rest is largely due to network latency. This according to Cummings is where regional telecoms operators that are geographically close to their customers can offer services that are cheaper to run and offer lower latency.

Cummings said, "Regional [telecom operators] are setting up services where they are geographically close, so they can reach a city with decent bandwidth. Whereas originally people were trying to do nationwide services which were not only incredibly expensive for one guy to set up, for the telcos they have the existing subscriber base so they are just adding a service to that and they have the bandwidth."

While firms such as Ciinow and G-cloud Global are pushing the boundaries of what is presently available, such companies will find it hard to compete head on with telecoms operators that, as Cummings said, already have access to subscriber's wallets and in many cases are already offering internet and television access.

From AMD's point of view, if its Radeon Sky boards end up being used by telecoms operators it will not only mean significant volume but a possible entry for its Opteron CPUs too, as high volume customers prefer to deal with as few hardware vendors as possible to maximise buying power. µ


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