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Atari and Sega show off 35 years of gaming memorabilia at GDC

Old school games promotion
Tue Mar 26 2013, 18:17

SAN FRANCISCO: Game Developer Conference (GDC) organisers have cobbled together an awesome collection of games memorabilia and documentation from Sega and Atari.

Sega's historic games exhibit includes hardware from both itself and Atari, along with a vast collection of promotional nik-naks that was given out over the years. Also present was Sega's Saturn development documentation and VHS tapes that provide a more visual guide for programmers.

Also on show were some of Sega's peripherals such as its 3D glasses, something that would once again see the light of day some 15 years later with TVs.

Atari and Sega's artifacts illustrate how the firms promoted their consoles and titles back in the day when there was a more hands-on approach to marketing towards the consumer instead of heavily relying on digital media and online advertising. µ

 

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