You have to pay eternal attention to developments that could become a 10X factor in your business - Andy Grove - Only the Paranoid Survive
GADGET DESIGNER Apple has shown its greener side today, announcing that its datacentres are now 100 percent powered by renewable energy.
Apple said in May 2012 that it would move entirely to renewable energy, and it looks like the firm has made decent progress so far. The iPhone flogger announced on Thursday that all of its datacentres are now running on renewable energy rather than coal.
The firm's datacentre in Maiden, North Carolina which hosts Apple's iCloud service, now gets its energy from a 100-acre solar farm and fuel cell installations, and its next datacentre in Nevada will use only geothermal energy.
In total, Apple says the percentage of renewable energy used throughout the company has increased from 35 percent in 2010 to 75 percent by the end of last year.
Apple said, "Our goal is to power every facility at Apple entirely with energy from renewable sources - solar, wind, hydro, and geothermal. So we're investing in our own onsite energy production, establishing relationships with suppliers to procure renewable energy off the grid, and reducing our energy needs even as our employee base grows."
It continued, "Our investments are paying off. We've already achieved 100 percent renewable energy at all of our data centers. And for all of Apple's corporate facilities worldwide, we're at 75 percent, and we expect that number to grow as the amount of renewable energy available to us increases. We won't stop working until we achieve 100 percent throughout Apple."
Apple said its goal is to achieve a "net zero" efficiency, using entirely renewable energy and generating zero emissions. "We're investing in plans to achieve net zero throughout Apple - using 100 percent renewable energy and generating zero emissions at all of our facilities around the world," it explained.
"At our headquarters in Cupertino, for example, we've rolled out a biogas-powered fuel cell and built rooftop solar photovoltaic systems at two building sites. We've also cut energy use by over 30 percent at a time when occupancy increased by more than 12 percent." µ
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