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Toshiba launches Ultra HD 4K TV line with Cloud TV updates

Claims to be the first to bring Ultra HD TVs to consumers
Wed Mar 20 2013, 17:07

JAPANESE ELECTRONICS FIRM Toshiba unveiled the 9 Series Ultra HD TV range today as part of its 2013 home entertainment lineup, including updates to its Cloud TV service.

Toshiba's 9 Series televisions upscale picture quality four times that of standard full HD resolution via Toshiba's Cevo 4K multi-processor engine. The firm claims its the first electronics brand to offer 4K televisions to consumers.


"Containing over eight million megapixels natively, each screen can be viewed at closer distances without individual pixels being visible, creating a more realistic and immersive overall image," Toshiba said.

"With the addition of 800 Active Motion and Resolution (AMR), Toshiba's most advanced High speed picture processing technology to date the 9 Series displays ultra smooth images that maintain detail and minimise ghosting effects, even when watching fast moving scenes, typically found in sports or action movies."

The TVs will ship with 84in, 65in and 58in screens. Toshiba said the two larger screen TVs use passive 3D images for sharpness and clarity, while all models are capable of displaying 3D content at full HD resolution.

The Toshiba 9 Series is also able to convert 2D images to 3D in real-time. Users can control the 3D effect level via a "Depth Control" tool, which adjusts the 3D effect to the viewer's preference.

Shipped with the 9 series will be Toshiba's Cloud TV service that has be updated to include new content providers such as Netflix and Vimeo, which will now join on-demand service BBC iPlayer and Youtube.

Toshiba has yet to announce pricing and release dates for its 9 series TVs, but said we are likely to see them on the market this summer. µ


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