TAIWANESE PHONE MAKER HTC's CEO Peter Chou has said he will quit his job if the firm's flagship One smartphone is not a success.
That's according to the Wall Stree Journal, which has heard from people familar with the situation that Chou has bet his job on the success of the company's latest flagship smartphone. Chou reportedly told senior executives at the firm that he will hand in his resignation if HTC One sales don't materialise.
Things aren't looking great for Chou so far, as HTC has already delayed the rollout of the smartphone until the end of March. Until now we didn't know the reasoning behind the setback, with speculation suggesting that it could be down to the HTC One's Ultrapixel camera technology or its aluminium clad casing.
However, it appears that's not the case at all. Instead HTC has admitted that it has been downgraded as a customer by suppliers, which means it's struggling to get parts for the HTC One.
An HTC executive told the WSJ, "The company has a problem managing its component suppliers as it has changed its order forecasts drastically and frequently following last year's unexpected slump in shipments.
"HTC has had difficulty in securing adequate camera components as it is no longer a tier-one customer."
Somehow HTC remains confident that its HTC One flagship smartphone will be arriving on shelves before we know it, and says it doesn't forsee any further setbacks.
"We... are working tirelessly with all of our channel partners to ensure that we can fulfill as many orders as possible," HTC CMO Benjamin Ho said in a statement. "We will start fulfilling pre-orders by the end of March in certain markets and will roll out to more markets as we approach April."
Check out our HTC One review. µ