KOREAN HARDWARE MAKER Samsung has revealed that it is working on a smart watch device, which is likely to arrive under its Galaxy brand.
We know what you're thinking, and we're thinking it too. However, Samsung seems to debunk rumours that it has jumped on the watch bandwagon following speculation that Apple plans to release the so-called iWatch later this year by saying it has been working on its product for some time.
"We've been preparing the watch product for so long," said Samsung Mobile EVP Lee Young Hee.
"We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them."
Samsung didn't spill any details about its upcoming smart watch. We're assuming however that it will work as a companion to Samsung's top-end smartphones, such as the Samsung Galaxy S4 and Galaxy Note 2, or possibly Samsung's future high-end Tizen smartphone.
Online speculation seems to back up these thoughts too, with rumours claiming that Samsung's smart swatch will be a Bluetooth connected accessory that will enable users to check emails, social networking updates and missed calls by pairing with a Samsung smartphone or tablet. Rumours also suggest that it will come with a number of health related features, such as a built-in pedometer and sensors to monitor heart rate.
Pricing and release date details remain a mystery.
Marshal Cohen, an analyst at NPD Group in New York said to Bloomberg that he expects multiple players to jump on the Smart Watch bandwagon.
"The race is on to redesign the mobile phone into something that you wear," Cohen said. "We're going to see formidable competition coming from many different directions -- from device makers, accessory makers, even fashion designers."
Maybe we'll find out more at Samsung Unpacked part two later this year. µ