CLOUD STORAGE SERVICE Dropbox announced on Friday that it has acquired email startup Mailbox.
Mailbox is an iOS-only service offering users of Apple iDevices a slick, gesture based way to manage their email. The app created plenty of buzz at launch due to the long list of iPhone users that queued to access the service, and supposedly handles 60 million messages per day for 1.3 million subscribers.
Given this popularity, it comes as no surprise that the firm has been quickly snapped up by an even larger startup such as Dropbox. It's still unclear what the cloud storage service will do with the email upstart, but it has said that all 13 of Mailbox's employees will be joining Dropbox.
Online rumours are that the deal cost Dropbox a cool $100m, but the terms of the deal have not been disclosed.
Dropbox said in a blog post, "When we discovered Mailbox we fell in love-it was simple, delightful, and beautifully engineered. Many have promised to help us with our overflowing inboxes, but the Mailbox team actually delivered.
"After spending time with Gentry, Scott, and the team, it became clear that their calling was the same as ours at Dropbox-to solve life's hidden problems and reimagine the things we do every day. We all quickly realized that together we could save millions of people a lot of pain.
"Dropbox doesn't replace your folders or your hard drive: it makes them better. The same is true with Mailbox. It doesn't replace your email: it makes it better. Whether it's your Dropbox or your Mailbox, we want to find ways to simplify your life.
"We're all looking forward to making Mailbox even better and getting it into as many people's hands as possible. There's so much to do and we're excited to get started!"
You can check out what Mailbox is all about in the video below. µ