SOCIAL NEWS WEBSITE Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version.
"We've heard people say that RSS is a thing of the past, and perhaps in its current incarnation it is, but as daily (hourly) users of Google Reader, we're convinced that it's a product worth saving," Digg's president Andrew McLaughlin said in a post on the website's blog.
"So we're going to give it our best shot. We've been planning to build a reader in the second half of 2013, one that, like Digg, makes the Internet a more approachable and digestible place."
McLaughlin said that after Google's announcement, Digg is moving the project to the top of the firm's priority list. "We're going to build a reader, starting today," he said.
Digg hopes to identify and rebuild the best of Google Reader's features, including its API, but also advance them to fit "the Internet of 2013", such as integrate it into social networks and communities like Facebook, Twitter, Tumblr, Reddit and Hacker News.
Whether Digg will manage to take over Google Reader's success remains to be seen. Without specifically saying so it suggested that it will attempt to get its version of Google Reader live by 1 July when Google Reader is set to close.
The news aggregator has also asked its readers to pitch ideas about what features it could embrace in the development of the new tool in order to "pull this off in such a small window".
Google announced that it will shut down its popular RSS reader Google Reader on Wednesday, in a move that has sparked fury across the web.
Such to the disdain of users across social networks such as Twitter, who are still complaining about the news on the microblogging website, Google announced it will retire the service it launched in 2005 on 1 July this year, due to deterioration of interest.
Digg relaunched itself last summer after six weeks of intense reconstruction and being acquired by Betaworks for $500,000, despite earlier having been valued at $175m.
The renovated community based news website introduced new Twitter and Facebook integration features along with a sleeker, streamlined home page with photos at the top of each headline. µ
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