NEVER IMAGINE that years of marketing school are wasted, LG has shown us what a bright idea at the right time can achieve, and that is exposure.
We reported this week that Samsung spent big money on prime New York advertising real estate to show off its upcoming and we expect jaw dropping Galaxy S4 smartphone.
Today we can report that rival Korean phone maker LG has taken the advertising slot above it.
It's a cutthroat, anything goes world, and one where you often see rival firms like Samsung and Apple, and now LG, flinging derision at each other.
Today LG has taken the ad slot above Samsung's Galaxy S4 and said that its LG Optimus G is here '4' now and ready for you. This is a play on the Samsung ad that told people, "Be ready 4 the next Galaxy."
How the firm imagines we will get ready for the launch of a smartphone, we don't know. Well, we do as journalists. It means that we get up early and write down everything someone tells us about something. Then we question them about it.
You punters, well, we assume that you are supposed to take your present smartphone and hurl it either into the sea or at the hardest surface you can find. You should probably throw yourself and whatever phone you have on the floor and flail your fists around going, "It's not fair... I want a new Samsung phone."
You could as a start contact your mobile provider and ask them how much longer you have on your contract, which is probably somewhere approaching two years, and ask them how much it will cost you to upgrade.
We guess that you could just buy the handset SIM-free, but given that they normally cost £500 we suspect this only applies to people who have gold plating on their bath taps. µ
Next-gen devices enabled by integrating novel materials on silicon
Plus there's a new way to read comics in town
Find out which six games have most impressed us so far this year
Video shows off upcoming handset in Rose Gold compared to iPhone 6S predecessor