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Blackberry sells one million Blackberry 10 smartphones to one customer

Mobile operating system is off to a good start
Thu Mar 14 2013, 11:40
Alicia keys is the crative director for blackberry

CANADIAN PHONE MAKER Blackberry must be feeling pretty smug today, as it has revealed that one of its customers has placed an order for one million Blackberry 10 smartphones.

The firm boasts that the sale of one million Blackberry 10 devices is "the largest ever single purchase order in Blackberry's history". However, the company didn't specify whether its "established partner" placed the order for its Blackberry Z10 or Q10 smartphone.

Rick Costanzo, EVP of global sales at Blackberry was one Blackberry executive who was feeling suitably smug. He said,"An order for one million devices is a tremendous vote of confidence in Blackberry 10.

"Consumers are ready for a new user experience, and Blackberry 10 delivers. With strong partner support, coupled with this truly re-invented new platform, we have a powerful recipe for success."

While this news doesn't suggest that Blackberry 10 is catching up with iOS and Android, it does suggest that the handsets running the operating system have got off to a pretty good start.

This isn't the first we've heard of impressive sales for the mobile operating system, either. UK retailer Phones 4U emailed us a while back to boast that it had seen "exceptional" sales for the Blackberry Z10 smartphone, showing that it isn't just appealing to business buyers.

Scott Hooton, chief commercial officer at Phones 4U said, "The BlackBerry Z10 has been a huge success and continues to sell extremely well. A large number of our stores did sell out of the white model on launch weekend, but because we knew demand was so high and we didn't want anyone to miss out on getting one, we replenished stock within hours."

We don't know yet how well Blackberry 10 has done so far, but the company will announce its fourth quarter and year end financials on 28 March. µ


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