SOCIAL NETWORK Facebook has unveiled an updated look for its newsfeed, which will be rolled out over the course of the next few weeks.
During a press conference on Thursday the company announced that its revamped newsfeed aims to be the equivalent of a personalized newspaper. To meets its goal, the social network has added newsfeed categories and a redesigned look that streamlines the service.
"What we are trying to do is give each person in the world the most personalized newspaper we can," said Facebook CEO Mark Zuckerberg.
Facebook has added four additional newsfeed categories. The All Friends category will show only updates from a user's friends. Photos will feature only image based content.
The music category will offer users a look at updates for the bands and musicians they've liked on Facebook, while the Following feed showcases the news from the Facebook pages a user follows.
"Fundamentally we are a container for the content other people create," said Facebook VP of Product Chris Cox.
A key to the redesign was to adapt the newsfeed to the changing use cases of Facebook. According to Zuckerberg, 50 percent of the content in newsfeeds is photo or visual based.
With that information the team at Facebook set out to create a streamlined design that would showcase visual information more efficiently.
"When we were getting started newsfeed primarily about text but now that we have these phones with cameras newsfeed has become more about visual information," continued Zuckerberg.
Another trend for Facebook is the use of the social networks on mobile devices. Last month the firm reported that the number of mobile users using Facebook grew 57 percent.
Based on the growing number of mobile users, Facebook decided to create the same newsfeed layout for all possible devices. The firm says the revamped design will offer the same user interface for both mobile and web users.
Facebook will roll out the new design slowly over the coming weeks. Those interested in using the new design early can go to Facebook's newsfeed page to be put on an early rollout waiting list.
The announcement marks Facebook's second major press conference this year. In January, the firm unveiled its Graph Search feature. µ
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