FINNISH PHONE MAKER Nokia is calling on Instagram to bring out an app for the Windows Phone 8 mobile operating system and is asking Lumia owners to help it.
You'd think that Nokia would be subtle in asking an application that is only available on its rival iOS and Android operating systems to come to Windows Phone, but it hasn't been. Instead, Nokia has published a blog post about the plea, and has released an app so that its users can help it.
The app, called #2InstaWithLove, is essentially an Instagram rip-off, with a bit of a twist. It lets users take artsy pictures before sharing them to social networks with the hashtag, wait for it... #2InstaWithLove. The application can be download now for free from the Windows Phone Marketplace.
We couldn't resist having a go ourselves, so we downloaded the cheesey app onto our Nokia Lumia 620 handset. You can see our efforts below.
In a post on its website, Nokia explains, "We've been listening, and we know you all love Instagram. The only way for us to show how much the Nokia community really care about bringing this world class app to Windows Phone, is by having a little fun and showing Instagram just how passionate you all are."
Nokia's clever marketing ploy might work too, as we've seen more big name apps such as Spotify slowly begin to appear for Windows Phone, with the BBC on Tuesday confirming that it will bring iPlayer to Microsoft's mobile operating system some time this year.
We can see why it's calling on Instagram too, as the hipster photo sharing app remains one of the most popular applications on both iOS and Android. Instagram has even teamed with Polaroid to bring out its own camera, which must say something about the app's popularity.
Here's a video of the camera in action. µ
Thermal imaging, better cameras, and in-built projectors are coming
Modular design is both a blessing and a curse
We round up the top 10 stories from the past seven days
For when you just can't take another long lunch break