TECHNOLOGY GIANTS Apple and Youtube are both reportedly planning to launch music streaming services later this year.
Chatter about Apple launching a competitor to Spotify comes via Reuters, which has heard from three sources close to the project that Apple is in talks with Beats Electronics to get in on the company's planned music streaming service.
Apple CEO Tim Cook allegedly met with Beats CEO Jimmy Iovine to discuss the project, codenamed ‘Daisy', last month, which has already raised $60m in funding.
Speaking about the project's bumper funding on Tuesday, Iovine said, "Beats was always about helping people rediscover the magic in the experience of listening to music.
"Now that we are well along the way to addressing the quality of audio playback with Beats headphones and speakers, Daisy allows us to reintroduce the same magic into the process of music discovery and consumption," he added, although a potential partnership with Apple wasn't mentioned.
Apple reportedly won't be alone in challenging the likes of Spotify and Deezer, as Fortune has learned that Youtube is also looking at getting into music streaming.
The upcoming service, which will be tightly knit into Google Play and the Android ecosystem, will apparently offer both free and paid-for subscription models.
Youtube seemed to confirm the rumours. A spokesperson said, "While we don't comment on rumour or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we're looking at that."
The rumours on Apple's talks with Beats aren't so concrete, however, and the firm has yet to comment on the Reuters report. There's also the factor that Beats' already has a partnership with Android phone maker HTC, which as an Apple rival could stop a deal. µ
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Did we say cuts off? We meant traps them inside their own home