HIPSTER PHOTO SHARING APP Instagram has hit 100 million monthly active users, distributing yet more inane pictures of people's cats, lunches and cringe-worthy self portraits.
In a blog post by the firm's co-founder on Wednesday, Kevin Systrom announced the app's active user base count and reminisced about the early days of Instagram back in 2010, when his team would "huddle over laptops in winter coats" in a poorly insulated office in San Francisco.
"Nearly two and a half years later, over 100 million people use Instagram every month," Systrom wrote.
"Now, more than ever, people are capturing the world in real-time using Instagram, sharing images from the farthest corners of the globe."
Either users were too busy taking pictures of their lunches to bother suspending their accounts in the end, or they were just too in love with the pictures they had posted of themselves to leave.
Nevertheless, Instagram probably wouldn't be where it is now if it wasn't for the Android user base, which started growing almost a year ago in April 2012. Up to that point, Instagram had only managed to attract around 30 million users from the iOS market. It's now 10 months on and it seems that Instagram has gained success by broadening its horizons across different operating systems.
It was only last month that Instagram reported a monthly active user base of 90 million, with people sharing an average of 40 million photos a day.
A Facebook spokesperson said that Instagram's monthly active user base increased by 10 percent from December. The photo-sharing app also claimed that it's not all about pretentious photo sharing, as it sees an average of 8,500 Likes and 1,000 comments per second. µ