You have to pay eternal attention to developments that could become a 10X factor in your business - Andy Grove - Only the Paranoid Survive
INTERNET GIANT Google has released a single sign-on system that will let its account users clock into partner firms in one swift move.
Google announced Google+ Sign-In comes on its blog. There we learn that the feature is simple, secure and free from social spam.
Google said that letting users tote their Google+ profiles and relevant information from website to website will enable an "upgraded experience".
"It's simple, it's secure, and it prohibits social spam. And we're just getting started," said a post from Google+ director of Product Management Seth Sternberg.
You know the drill. A lot of websites these days will let you sign in with your Facebook credentials, for example. They use those to access your account and their third party applications without setting up a whole new profile. The Google+ single sign-on applies to Gmail, Youtube or any other Google service that you might have already joined.
Google says that there is a good privacy element here, and one that continues its embrace of two-step authentication. Taken together the two features should make it harder for the bad guys to get hold of your personal data.
Users can manage access through the Apps section of their Google accounts or, on an Android device, through a new Apps settings tab. As well as dictating what data is shared with the app, users can also control what information they share about what apps they are using and with whom.
"Review the Google+ permissions screen (outlining the data you're sharing with the app, and the people who can see your activity), and you're all set. Google+ Sign-In also comes with the protections and safeguards you've come to expect from your Google account, so you can always sign in with confidence," Sternberg said.
Android, iOS and web developers can try out a sample application on the Google+ developer web pages, and Sternberg said that 10 websites including Flixster and Shazam are already accepting the sign-ins.
Updates spat out by apps are supposed to be better than those provided by the current crop, and Sternberg said that they would be more tailored.
"Google+ doesn't let apps spray 'frictionless' updates all over the stream, so app activity will only appear when it's relevant (like when you're actually looking for it)," he added.
"When you share from an app that uses Google+ Sign-In, your friends will see a new kind of 'interactive' post in their Google+ stream. Clicking will take them inside the app, where they can buy, listen to, or review (for instance) exactly what you shared." µ
Sign up for INQbot – a weekly roundup of the best from the INQ