BARCELONA: CHINESE PHONE MAKER Huawei has unveiled its Ascend P2 smartphone, claiming it is the most advanced 4G handset ever made.
If true this means that the Ascend P2 will be targeting the same premium smartphone market as the upcoming HTC One and speculated Galaxy S4.
While Huawei has in the past struggled to break out of its affordable smartphone niche, if half of Huawei's claims are true we're thinking it might have a chance, and here's our top 10 reasons why.
10) Emotion UI
Huawei has loaded the Ascend P2 with its own custom Emotion UI. The equivalent of Samsung's Touchwiz or HTC's Sense software, Emotion tweaks the device's core Android Jelly Bean mobile operating system, adding a host of new features.
These include everything from customisable profiles to nifty pages animation when moving between screens.
9) Super slim
Measuring just 8.4mm thick, the Ascend P2 is a slim device, making the 9mm-plus iPhone look downright tubby. Yet despite the Ascend P2 being slim, Huawei has still managed to load it with some pretty impressive technology, including a quad-core processor.
In the past the Huawei phones in the UK have had dual-core, not quad-core processors. This meant that while cheap the Chinese firm's handsets didn't have the same cutting edge quality as those of its competitors like Samsung and HTC.
Looking to fix this Huawei has loaded the Ascend P2 with an unspecified quad-core 1.5GHz processor. While we haven't had a chance to thoroughly put the Ascend P2 through its paces, during our hands-on we found that the upgraded muscle made the smartphone feel significantly faster than its predecessor, the Ascend P1.
Huawei announced that the Ascend P2 will cost a modest €399 in Europe. While the cost of the Ascend P2 in British sterling has yet to be confirmed, even if it's a dead match and handset costs £399, it'll still be great value for money, priced at nearly £200 less than an Apple iPhone 5.
6) Magic touch
It's no secret that we really like the Nokia Lumia 920. The phone bristles with innovation. However, while we love the handset's custom Pureview camera technology and its ultra bright Clearblack display, our favourite touch was the ability to use the device while wearing gloves.
But it's OK cos he thinks the battery life is crap
Callas to Cupertino
Cheers, trebles and big bonuses all round
Claims rival has made 'billions' by abusing patented technology