INTERNET GIANT Google announced an own-brand touch enabled Chromebook today called the Pixel that will cost £1,049, in a bid to challenge Apple in the high-end laptop market.
The Pixel will go up for preorder from Thursday in both the UK and the US and ship in April, but will be priced far higher than previous models, which cost around $200 to $300 and were built by firms like Samsung, Asus, HP and Lenovo.
However, Google has built the Pixel itself using OEMs only for guidance, and Google SVP for Chrome Sundar Pichai said the firm is confident that it can challenge Apple with the device.
"It will stand up very well against a Macbook Air," he said speaking via a live stream in the US at the launch on Thursday.
"[The MacBook Air] doesn't have a high resolution screen, it doesn't have touch, so what you're getting from a hardware perspective is far superior [in the Pixel]," he said.
Google was also keen to tout the unique screen size of the device, which has increased vertical screen space with a 3:2 aspect ratio rather than the more common 16x9 or 16x10 aspect ratio.
"Because the web is about vertical content we wanted to give the device more screen size in this direction, so it has 18 percent more vertical height," added Pichai.
Furthermore, the Pixel has a 239ppi pixel density, which Pichai claimed is higher than that of most Windows 8 laptops, and has better brightness too, with a 400nit display.
It's powered by an Intel Core i5 processor and has 4GB of RAM. It has just 32GB of internal storage for the WiFi version, but buyers will be given a 1TB Google Drive data subscription for three years.
For US customers there's the option to sign up for a 4G plan with Verizon to access high speed networks on the move, and this model will cost $1,499, but it's not available in the UK yet. This model will also come with 64GB of internal storage. µ