UK MOBILE OPERATOR Orange announced three own-brand smartphones on Friday, ahead of next week's Mobile World Congress (MWC) in Barcelona.
The Orange Lumo is the most interesting of the three, but it is unlikely to see a release here in the UK as it's the mobile operator's first 4G LTE smartphone and Orange will remain a 3G network here in Blighty.
In terms of specifications, the Orange Lumo also features a 4.5in touchscreen, an 8MP rear-facing camera and Google's Android 4.1 Jelly Bean mobile operating system. We're still awaiting full specifications.
Orange, which said sales of its own-brand phones grew 15 percent in 2012, also announced the Orange San Remo, its first large-screen smartphone. Orange is keeping quiet on the specifications of this handset too, listing only its 8MP camera, skinny 8.2mm casing and Android 4.1 Jelly Bean.
Last up is the Orange Nivo, the cheapest of the three own-brand smartphones. This handset features a smaller 4in display compared to its siblings, along with a 5MP camera and the latest version of Google's mobile operating system, Android 4.1 Jelly Bean.
Yves Maitre, SVP of Mobile Multimedia and Devices at Orange said, "All of our customers around the world, from Bordeaux to Bucharest, are hungry for sophisticated yet affordable mobile phones that allow them to reap the benefits of the mobile internet.
"The growth of our portfolio and, most importantly, the response from our customers, shows that our strategy is resonating in the highly competitive smartphone market that we're operating in today."
Orange's three new own-brand devices will be available in the first half of the year, although there's no word on UK availability yet. However, Orange said that these devices will be on show at MWC next week, so check back then for our hands-on impressions. µ
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