MARKETING OUTFIT 2Ergo is the company behind Podifi, a mobile loyalty smartphone application that's being trialed in O2 stores.
Available on iOS and Android with plans to expand to other mobile operating systems, Podifi shuns Near Field Communications (NFC) technology in favour of a simple WiFi system, crediting this to slow uptake of NFC and the difficult user experience it offers.
Ariya Priyasantha, director of products and innovation at 2ergo, and also the mastermind behind Orange Wednesdays, told The INQUIRER that Podify is easy for both retailers and consumers to adopt, as it offers a simple 'plug and play' experience. µ
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