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EE struggles to sign up customers to its 4G network

Posts a loss of £249m
Tue Feb 19 2013, 10:36
Smartphone dispalying EE 4G logo

UK MOBILE OPERATOR EE has got off to a shaky start as the UK's first 4G LTE network, according to the company's fourth quarter financial results.

EE, although remaining quiet about the number of people who have signed up to a 4G contract, revealed on Tuesday that it added 201,000 customers between October and December 31st last year - 49,000 less than in the third quarter and 112,000 less than in the fourth quarter of 2011.

That's not the networks only shortfall, as the firm reported a pre-tax loss of £249m, despite saying that average revenues were five times higher for each customer on a contract and that its 4G customers are paying on average 10 percent more than those on 3G.

While EE stayed mum about how many 4G customers it has, these numbers seem to suggest that it's not doing too well.

Still, the network has a positive outlook for the year ahead, and said it is looking to cover more of the country with its high-speed mobile connectivity. The network has also revealed plans to announced cheaper 4G price plans, perhaps spurred by the news that Three will offer LTE to its customers for no extra charge.

EE CEO Olaf Swantee said, "In the past year, we delivered solid financial performance, underpinned by good progress integrating the business and success in attracting high value customers.

"At the same time, we built a strong platform for growth, launching a new company, new network, new customer brand, new retail estate and being the first to provide UK consumers and businesses with 4G mobile services alongside fibre broadband."

We have contacted EE to see if it can elaborate on the number of people who have signed up to its 4G network, but we have not yet had a response. µ

 

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