WEB BROWSER DEVELOPER Opera Software has bought Skyfire Labs to bolster its video optimisation and content monetisation software.
Earlier in the week Opera announced that it will dump its own Presto rendering engine in favour of Webkit. Now it has announced its purchase of US software outfit Skyfire. Opera said it bought Skyfire for its video optimisation and web browser monetisation software.
Skyfire's technology optimises video for a given network bandwidth, with Opera claiming that the technology it has just purchased could cut operator bandwidth usage by 60 percent. This provides a hint as to which industry Opera is really trying to attract with its products. The firm also said that Skyfire's Horizon brower extension and toolbar software allows customers to customise the web browser to generate cash.
Lars Boilesen, CEO of Opera Software said, "Opera and Skyfire are a natural fit. Both companies have evolved far beyond their browser roots. Skyfire adds capabilities to our portfolio around video, app optimization, smartphones and tablets, and strength in North America. With video expected to consume over two-thirds of global mobile bandwidth by 2015, and as time spent on Android and iOS apps explodes, we are excited to extend Opera's solutions for operators."
It's clear that Opera's purchase of Skyfire is to boost its standing with mobile operators. The firm seems to be hoping that these technologies will lead mobile operators to preload Opera's web browser on mobile phones, a strategy that previously served the firm well but hasn't worked so far with smartphones.
Opera said that its acquisition of Skyfire will close before 15 March. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home