TAIWANESE PHONE MAKER HTC unveiled its flagship One smartphone today, which looks to shake up the smartphone market with its innovative specs.
Chief amongst the handset's so-called selling points is its camera, despite the image sensor weighing in at just 4MP. The INQUIRER caught an early look at the handset's snapper, which HTC claims is as good if not better than dedicated photography enthusiasts' compact cameras, and it is pretty impressive.
That's thanks to HTC's new Ultrapixel technology, which the firm says says allows the HTC One to pick up 300 percent more light than 8MP cameras in phones while capturing pixels 200 percent larger than the camera found on the HTC One X.
The HTC One also has optical image stabilisation and new camera software, called Zoe. HTC said this gives the smartphone several features, including dual path encoding that lets the camera capture still images and record video simultaneously. Speaking of video, HTC boasts that the One can also shoot HDR videos at 1080p.
HTC's camera expert told us, "We looked at what kind of photos people are taking, and decided we needed to redesign the entire camera interface from the ground up. It's a massive risk."
The HTC One isn't all about the camera, believe it or not. The smartphone, which arrives running Google's Android 4.1.2 Jelly Bean mobile operating system, also boasts HTC's new Sense 5.0 user interface, which sees the firm setting its sights on apps like Flipboard.
Now, when you fire up the smartphone, you're greeted with HTC's new Blink Feed, a social network and news aggregator that fills the handset's default home screen with information like Facebook updates and daily news headlines.
"It's perfect for elevator moments," HTC told The INQUIRER. "All the information you want is in one place - and you can easily scroll through the updates to see all the info you want and need to see."
HTC is keen to talk up the fact that, beyond Blink Feed, the HTC One's Android user interface remains fairly untouched, welcome news given the often obtrusive Sense skin found on HTC's Android smartphones. HTC has also equipped the phone with a unique infrared remote, which means that the handset can double up as a television controller.
The HTC One, which will be made available in black and silver, also comes with a 2.1MP front-facing camera with a wide angle lens, a Qualcomm quad-core 1.7GHz processor, a 2,300mAh battery, support for 4G LTE and 32GB of internal storage. HTC tells us that there will also be a 64GB model, although this is likely to come to the UK.
The HTC One will go on sale in the UK on 15 March, and will be available through all UK networks and all major smartphone retailers. There's no word on pricing yet, but HTC said that prices will be comparable to those of last year's HTC One X flagship smartphone. µ