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Apple CEO Tim Cook takes a dig at Samsung with talk of 'poor' AMOLED screens

Says the iPhone hasn't reached its peak
Tue Feb 12 2013, 16:21
apple-iphone-5

APPLE CEO Tim Cook has taken a dig at rival Samsung by slamming smartphones with AMOLED screens.

Speaking at the Goldman Sachs Technology and Internet Conference on Tuesday, Cook was keen to talk about the success of the iPhone and how the smartphone's Retina display outperforms rivals with its impressive colour saturation.

Cook said, "You should think twice before relying on the colour of an AMOLED screen. Colour saturation is an important factor when choosing a smartphone."

Of course, Cook didn't specifically name Apple's rival Samsung, but given the firm's flagship Galaxy series of smartphones famously all tout AMOLED screens, it doesn't take a genius to work out what Cook was saying.

These comments came as Cook was quizzed about whether Apple will ever design a smartphone with a screen larger than four inches. Although he remained typically quiet about the firm's future plans, Cook didn't rule out the idea.

He said, "The only thing we will never do is make a crappy product. That's the only religion we have. We must do something great, something bold, something ambitious."

However he added that customers are after much more than a "massive screen", saying, "The truth is, customers want a great experience and they want quality. Companies talk about the 'spec' or something because their products don't offer this experience."

Speaking of smartphones, Cook did seem to debunk rumours that Apple is planning to release a budget iPhone, saying that the firm has taken steps to appeal to different market by lowering the prices of its earlier iPhones. 

He said, "It's important to understand that Apple is all about great products. We wouldn't do anything that we didn't consider a great product - that's not why we're on this earth. There are other companies who do that, but it's just not who we are.

"However, we have lowered the price of the iPhone 4 and the iPhone 4S. In December 2012, we didn't have enough supply of the iPhone 4 - the level of demand surprised us. We have made moves to make things more affordable." 

He added that, despite this, investors needn't worry that the iPhone has reached its peak.

Cook said, "The iPhone is only really available to only 50 percent of mobile subscribers in the world right now - so there's plenty of opportunity to expand that. I see a wide open field, I don't think about that word 'limit'." µ

 

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