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Adobe cuts its Creative Cloud membership prices in Australia

In the run up to government face off
Tue Feb 12 2013, 15:32
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SOFTWARE VENDOR Adobe has cut its software product prices in Australia, following a request from the government to come forward and justify what it charges downunder.

We reported yesterday that Adobe, and Microsoft and Apple had been invited to attend parliament meetings already and that the government is now getting to the stage where it feels it must twist some arms.

"In what's probably the first time anywhere in the world, these IT firms are now being summoned by the Australian parliament to explain why they price their products so much higher in Australia compared to the United States," said ruling Labor government MP Ed Husic

"The companies have blamed each other for not appearing. One will say 'we're not going to appear if the other is not going to appear'. So we've cut straight to the chase and said we'll just summons you."

Adobe has been the quickest to do something, and we are waiting to see whether Microsoft and Apple will also bow to the pressure and cut their prices.

A statement from Adobe seen by the Australian Financial Review said that the cloud is helping the firm drive down prices.

"As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand," it read.

"Creative Cloud membership pricing in Australia for individuals has been reduced to AU$49.99 on an annual subscription per month for new and current customers, effective immediately. Month to month pricing was [AU]$94.99 per month [and is now] [AU]$74.99 per month."

Neither Microsoft nor Apple has yet commented to us on the questions of whether their prices are too high and if they are likely to change them. µ

 

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