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Michael Dell attempts to reassure customers over buyout

Posts letter claiming going private will help the company innovate
Fri Feb 08 2013, 13:02
Dell to buy Dell after Dell shareholders' vote

TIN BOX MAKER Dell's CEO Michael Dell has tried to reassure customers by claiming that taking Dell private will help the firm innovate and invest for growth.

Dell's $24bn leveraged buyout that will take the company private and brings in investment from Silver Lake Partners, Microsoft and investment banks had left many wondering what strategic changes are on the horizon. Michael Dell, who will remain as the firm's CEO, said that the private company will provide "long-term support to help Dell innovate, invest for growth and accelerate our transformation strategy".

With Dell going private, Michael Dell will have more time and greater power to enact the changes he has been wanting for some time. The firm has been trying to become a one-stop enterprise vendor, and Michael Dell said that going private will allow the firm to have the "flexibility to continue organic and inorganic investment and drive industry-leading innovation".

Michael Dell said the firm's overall strategies will remain the same despite the changes at the top. He said, "Secure, easy to manage, end-to-end solutions from the cloud to the datacentre to devices remain at the core of our value proposition to you."

Michael Dell's open letter holds very few surprises and is unlikely to change the view of the firm's largest customers. After all, the company has been trying to become a major enterprise vendor for the past five years with mixed success, however his words could help those customers who were looking elsewhere stick with Dell for a little while longer. µ

 

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