THE 4G AND WIFI models of Apple's 128GB iPad have gone on sale in the UK.
The storage-heavy iPad is Apple's most expensive to date with the WiFi-only model retailing for a premium £639 and the 4G model an insane £739, or almost the cost of a reasonable ultrabook.
The device is available in black and white and is listed with a shipping estimate of one to three days.
The news will prove to be a minor disappointment to Apple. Previous versions of the iPad have quite literally flown off the shelves, with shipping estimates usually jumping straight to the two week plus timeframe moments after the device becomes available.
Apple originally unveiled its new 128GB iPad at the end of January, claiming the device is tailor-made for business and media hungry users where storage capacity is a key requirement.
Aside from its upgraded storage, the 128GB iPad's technical specifications are identical to those of other iPad 4 models, featuring a 9.7in Retina display and running Apple's iOS 6.1 mobile operating system.
The 128GB iPad's price and release date put it in direct competition with Microsoft's upcoming Windows 8 Pro Surface tablet. The 128GB Surface Pro tablet is set to launch on 9 February and will retail for a slightly lower but still pricey £570. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home