BOOKSELLER Amazon is hoping to encourage developers to release Kindle Fire games and apps into its application store with the promise of free money.
The free money will be Amazon Coins, a new payment system that Amazon will launch in the US this May. A UK release might follow.
Amazon is happy that the launch will be a win-win-win for it, its customers and the developer community, and to celebrate the launch it is going to flush tens of millions of 'coins' into the system and its customers' virtual pockets. It hopes that these will be used to buy apps, games, or make in-app purchases on the Kindle Fire.
"Developers continue to report higher conversion rates on Amazon compared to other platforms. Now we have another new way to help developers reach even more of our millions of customers... and we're giving customers tens of millions of dollars in Amazon Coins to get started," said Paul Ryder, VP of Apps and Games for Amazon.
"Developers who aren't yet in the Amazon Appstore will want to make sure their apps have been submitted and approved by April 25 so they're ready for customers to start spending their Amazon Coins."
Coins will be added to Amazon's existing payment options, and the firm said that developers who use the latest Mobile App SDK should not have to do any additional work to their software.
Amazon continues to create a cosy garden for apps, and last month it launched an in-app purchasing feature for PC, Mac and web based games.
The firm is also keen to drum up sales of its Kindle Fire tablet in the US, with price drops running until 8 February. The WiFi only model can be snapped up for $269, down from $299, while the 4G version has dropped from $499 to $449. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home