UK MOBILE OPERATOR Three has announced that it will offer 4G Long Term Evolution (LTE) connectivity to customers at no extra cost.
Last year Everything Everywhere (EE) stole a march on its rivals by obtaining permission to reuse part of its own spectrum for 4G, however the firm's unreasonable pricing meant that it failed to take advantage. Now Three has learned from EE's mistake and said that it will not charge extra for 4G access.
Three also revealed that 80 percent of the UK population will be covered by its DC-HSDPA network by the end of March. The company also claimed that in the second half of 2013 it will include the 1,800MHz spectrum to increase capacity and coverage.
Dave Dyson, CEO of Three UK said, "As we add the next wave of technology to our ultrafast network, we've listened to our customers and thought long and hard about the right way to do it. We don't want to limit ultrafast services to a select few based on a premium price and we've decided our customers will get this service as standard."
Dyson stopped short of saying when exactly Three will roll out 4G services, with the firm only going so far as to say it will be later this year. However, given that EE has had to slash rental charges for its 4G service, Three's announcement that its 4G service won't carry premium pricing will make it even harder for EE to win new customers. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home