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Apple overtakes Samsung in the US smartphone market

iPhone maker takes 34 percent market share
Fri Feb 01 2013, 15:03
Apple Iphone 5 vs Samsung Galaxy S3 screen comparison

HARDWARE DESIGNER Apple has overtaken Samsung in the US smartphone market, according to the latest numbers from Strategy Analytics.

According to the research firm, Apple's iPhone took a 34 percent share of the US smartphone market in the fourth quarter of 2012, up from a 24 percent share the previous year. This means that Apple was the number one smartphone vendor during the holiday period last year, and the firm claims it is the first time Apple has taken the top spot.

In comparison, Samsung took a decent 32 percent share of the market thanks mostly to sales of its Galaxy S3 and Note 2 smartphones, although this saw it slipping behind its archrival.

Interestingly, Samsung took a majority 26.9 share of the market in 2011, just beating Apple's 25.4 percent stake.

Neil Mawston, executive director at Strategy Analytics said, "Apple's success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model.

"Samsung had been the number one mobile phone vendor in the US since 2008, and it will surely be keen to recapture that title in 2013 by launching improved new models such as the rumored Galaxy S4."

Strategy Analytics' latest report also revealed that smartphone sales are continuing to soar in the US, growing four percent annually from 50.2 million units in the fourth quarter of 2011 to 52 million in the fourth quarter of 2012. However, and perhaps more interestingly, the firm said that over the whole year smartphone shipments fell 11 percent, due to "economic uncertainty and tighter carrier upgrade policies". µ


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