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Samsung's Superbowl ad teaser mocks Apple's patent war

Ropes in Paul Rudd and Seth Rogen to help
Fri Feb 01 2013, 10:56
Samsung Superbowl 2013 teaser features Paul Rudd and Seth Rogen

KOREAN PHONE MAKER Samsung will use this year's Superbowl game as yet another opportunity to mock archrival Apple, if its teaser advert is any indication.

Samsung has roped in actors Paul Rudd and Seth Rogen, who probably use iPhones, to help it do so. As you can see in the video below, the 60-second clip sees the actors, along with Bob Odenkirk, brainstorming ideas for the firm's latest "Next Big Thing" Superbowl ad, which will air in the US on Sunday.

"We know that it's got to be big because it's for the Superbowl," Rogen says, before being told that he can't say the name of the game because it's trademarked and Samsung "could get sued".

Although Apple is not named in the clip, this is an obvious swipe at Apple's all out litigation campaign against the company for allegedly infringing its design patents, which saw the iPhone flogger awarded $1bn in damages last August.

Samsung doesn't mention what its Superbowl advert will showcase, although it's unlikely that the firm will use the ad to show off any new hardware. Instead, it's likely to feature the Samsung Galaxy S3 and Galaxy Note 2, but all will be revealed during the Superbowl broadcast on Sunday.

Have a watch of the teaser advert below. µ

 

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