GADGET DESIGNER Apple silently announced a 128GB iPad on Tuesday.
Set to go on sale on 5 February in the UK, the 128GB iPad doubles the storage found in Apple's present highest capacity tablet, but this is more than reflected in its price tag.
The WiFi-only 128GB iPad will set you back £639, while the 3G enabled model will fetch £739 SIM-free, pricing which sees the cost of Apple's popular tablets catching up with those of its Macbook laptops.
Apple's SVP of Worldwide Marketing Philip Schiller said, "With more than 120 million iPads sold, it's clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs.
"With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs."
While you might be wondering who needs 128GB of storage on a tablet, Apple added that companies involved in things such as 3D CAD, film editing, music creation and X-rays will benefit from the larger storage capacity. This must be the market that Microsoft has its eye on too, with its 128GB Surface Pro tablet.
Other than its massive amount of built-in storage, the new iPad model features specifications identical to those of its predecessor. These include a 9.7in Retina display, Apple's A6X chip, dual cameras and support for 4G LTE. µ
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