THINGS ARE LOOKING UP for broadband customers in the UK as average and peak connection speeds have both exhibited significant growth for the country over the past year.
That's according to statistics released today in cloud outfit Akamai's Third Quarter 2012 State of the Internet report, which reveals that Blighty's average broadband speed of 6.3Mbit/s is up 11 percent from the previous quarter and up 24 percent since the same quarter of the prior year.
This makes a change from previous Akamai reports, such as that for the fourth quarter of 2011, which showed UK broadband speeds had declined.
Though this year's report was good news for the UK, overall it was a different story with average broadband speeds across the globe slipping by 2.8Mbit/s during the third quarter of 2012 compared with the second quarter last year.
Analysing over 26 million unique IP addresses during the quarter, Akamai's statistics also reported that the UK's peak connection speed was 28.1Mbit/s. That's 41 percent growth since the third quarter last year - the second fastest growing in the world - and a 15 percent increase since the previous quarter.
The UK's high broadband adoption rate "once again saw a very solid increase", with the country showing a 145 percent increase.
This could be attributable to the UK government's efforts to roll out ultrafast broadband across the country's larger cities, including London, Manchester and Edinburgh that were given £114m of funding, as well as additional funding for smaller cities such as Brighton and Hove, Cambridge and Oxford.
However, it's not all good news, as though the UK seems to have upped its game, it's still trailing behind compared to the rest of Europe, failing to make the top ten and sitting in 12th place behind Switzerland (8.7Mbit/s), Latvia (8.7Mbit/s), The Netherlands (8.5Mbit/s), The Czech Republic (7.6Mbit/s), Denmark (7.2Mbit/s), Finland (6.8Mbit/s), Sweden (6.8Mbit/s), Ireland (6.7Mbit/s), Belgium (6.7Mbit/s), Austria (6.5Mbit/s) and Romania (6.4Mbit/s).
Saying that, the UK has still managed to beat competition from its neighbours France (4.8Mbit/s) and Germany (5.9Mbit/s).
Globally the country that continued lead the rest of world's connection speeds was South Korea, averaging 14.7Mbit/s internet speeds in the third quarter, while Japan and Hong Kong weren't far behind, boasting 10.7Mbit/s and 8.9Mbit/s speeds, respectively. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home